Oregon Health & Science University

Exploring the Effects of Social Interaction on Memory

The Challenge: Enrolling a socially isolated demographic to engage in Alzheimer’s research

The Solution: Direct, script, budget, and develop a national video advertising campaign to raise OHSU study enrollment.

The Impact: A 30% increase in 6 months in neurology research enrollment at OHSU and cohesive educational branding on-par with health care initiatives with fellow institutions including University of Michigan and Emory University.

 https://www.i-conect.org/